Brand Identity Crisis: Part 3

Best Practices of Brand Consistency 1.    Creating and enforcing brand guidelines or a brandbook While creating branding guidelines is the standard procedure, as 95% of organizations stick by these, it’s been found that only 1/4th enforce them. Enforcing brand guidelines is the real secret to ensuring brand consistency, as simply having brand guidelines doesn’t always […]

Brand Identity Crisis: Part 2

Benefits of Brand Consistency Establishing your brand’s identity is all about how consumers perceive your brand. Brand consistency, in turn, can elevate your brand in terms of how consumers think of your brand and their perception of their brand experience. 1.    Consistency builds trust. Consistency in a brand allows consumers to be more confident in […]